There are 7 things you should consider when designing a brochure.
1. Identify your purpose.
Planning begins with identifying the objectives of your brochure. Consequently, your brochures’ entire marketing process, including their design, will be determined.
Do you plan to distribute your brochure to a certain segment of your target market? Are you planning on handing them out or sending them by mail? What are the benefits? Have answers to these questions for an effective brochure design.
2. Know your brochure folds.
Many brochures have folded; this is one of their distinguishing characteristics. The folds in your presentation determine how your recipient will view your product or service information.
Brochure folding is a complex process. If you include content in your brochure, and if your intended recipients read it in a specific way, you want the fold to complement that content. A brochure that opens to reveal each step sequentially, such as a product feature or a series of steps, is more effective.
3. You should review your copy
The design process is often overlooked because many people think only the content matters. Content is crucial, but the way it is presented to your reader is more significant, in my view. Understandability is essential here.
Write your copy with the reader in mind. Is your document too wordy or too full of information? Is it too brief? Brochure marketing generally requires concise writing. In a short amount of time, the content needs to be informative.
In addition to this, make sure you examine the relationship between your copy and your overall design. You wouldn’t want your brochure to have too much text. Also, make sure your brochure is error-free.
4. You can choose your font.
Copy for brochures is usually presented with a header, a subheading, and the actual text of the brochure. If you plan to use fonts for your brochure, it is imperative to keep this in mind. The most sensible choice would be to stick with just three fonts, one for each. Fonts set the visual appeal, tone, and readability of your brochure. If you are a novice to typography, we encourage you to look for combinations of fonts that complement one another.
5. Understand the stock and coatings of your paper
Your brochure’s paper stock and the coating option you choose should be considered. Most customers will form an opinion of your company based on the paper stock and coating you select. The glossy or matte coating with thicker stock and thicker paper will give it an upscale appearance.
Durability is also affected by the stock and coating of your paper. Heavy papers tend to last longer than lighter ones. Smudging and abrasions can be prevented by coating your brochure. Additionally, your colours will appear more vibrant. Painting your brochure can make it stand out from the crowd. Brochure design services can assist you.
6. Photographs should be high-resolution
Many high-quality images are available on the web, so it is a crime to use blurry, jagged, low-resolution pictures. Quality images are essential to effective brochure design. Select stock photos that don’t look like stock photos if you are going to use them. Images with one person in the foreground staring directly at the camera incorporate ridiculous ideas nowadays, and if used, can negatively affect your brand’s image. Ensure that the product images are arranged visually appealing if you plan to use them.
7. Make sure to include a call-to-action
Your brochure’s call-to-action is undoubtedly the most important part. It directs recipients to take the intended action. You must always include some statement that will lead your customers back to you, whether they want to buy your products, check out your website, or take advantage of your discounts.
Your recipient should be able to see your call to action right away. Use visual cues, like bolder text and white space around it, to make it stand out. State your goals clearly.
To better motivate readers, include an incentive in your call-to-action statements. You can make your brochure more appealing to your customers by offering coupons and exclusive promotions. Brochure design services can assist you with their best services.