For a website to provide results, it takes more than a pretty design. By utilizing smart online marketing strategies, you’ll reach the right audience, and smart SEO techniques will help you rank highly on Google.
It is still beneficial to offer some of these additional services, even if your main focus is web design. This will ensure your company remains profitable without overextending yourself.
Check out 6 of the web design services you may be able to offer. Your own experience and expertise will influence the benefits you choose to provide.
1.DESIGN & BUILD A CUSTOM WEBSITE
Websites need to be visually appealing, easy to navigate, and fast to capture visitors’ attention and convert them into leads. Web designers know how to implement these design elements.
Including building or modifying a mobile-friendly website that works flawlessly on smartphones and tablets, they assist you with all aspects of your business website. You can provide responsive web design services.
2.CONTENT & COPYWRITING SERVICES
Custom content is important not only to boost SEO but also to personify your business. Your website pages and blog posts should contain original, compelling content.
To be successful with content marketing, it must be consistently posted, but not everyone has the time or talent.
The best option is to hire a web design company that has its copywriter on staff, which makes the process even more manageable as your online needs will be handled by one person.
3.SOCIAL MEDIA MARKETING SERVICES
Businesses increasingly utilize social media to grow their brands and build their customer databases, using Facebook, Instagram, Twitter, and Pinterest’s mass popularity.
Being consistent with your online presence is key to success in social media marketing, but we also realize that when you’re trying to run a business.
A social media marketer can make your business more visible by organizing content and creating posts aligned with your business’s values. You will participate in the most meaningful conversations when they post every day.
The skills you possess in design can be helpful here as well. It is possible to design branded profile images for your clients’ social profiles and ideas for use with their social profiles.
4.LOGO DESIGN & GRAPHIC DESIGN SERVICES
A logo is essential for any business, and many of your clients will also need logo design services. A startup will likely need a logo when building its new website. You might consider putting a new logo on the website for your client with an existing business if you’re doing a website redesign.
If you offer web design services with logo design, you might consider packaging them together or offering each service separately. It can also be very lucrative to provide logo design as a service.
Graphic design, however, is more than just designing logos, as you can also create business cards, marketing materials, labels, brochures, and much more.
You could create packages that include a website, logo, brochures, and other services for clients who hire you to design a website.
5.SEARCH ENGINE OPTIMIZATION SERVICES
A website can rank on the first page of search engines with the help of search engine optimization (SEO). Designing websites for clients and providing SEO services are a natural match because a website that is effectively optimized to increase traffic from search engines can offer more value to your clients.
Both services overlap to some extent. Web designers must design for search engines, but full-service SEO is much more in-depth. In addition to on-page SEO, you may need to create pages or content optimized to rank for specific keywords or build links to increase search engine visibility.
When you use SEO traffic instead of PPC, you do not have to pay a penny per click; however, you need to strategize and create a keyword strategy to rank high in search results. You can boost traffic to your website through SEO analysts who can monitor the site for the best results.
6. WORDPRESS SUPPORT SERVICES
There are so many websites being built on WordPress that it is the most popular content management system globally. Small and medium businesses find WordPress a great CMS, and clients love how it’s free. There are likely to be some issues that WordPress users will have to solve.
A free CMS has the disadvantage of being difficult to support. You can get answers to your questions on the free support forum, but it is hit and miss if you get a response. It is common for clients to prefer hiring an expert rather than reading through forums to find solutions independently.
As a WordPress support provider, you might be similar to someone who offers ongoing website maintenance. Only you’re focusing on WordPress and thus promoting yourself as a WordPress expert. We discussed above that WordPress support can either be billed by the hour or offered a flat monthly rate.